Your Invitation

Be part of the UK’s first payment-linked city rewards programme.

Register Now

The Perth Gift Card
is changing

The success of the Perth Gift Card has led Perth and Kinross Council to work with Miconex to develop a new place-centred loyalty programme aimed at encouraging consumers to spend more in Perth.

For Consumers

The Mi Rewards programme will enable consumers to earn points for shopping at Perth’s independent businesses. Once they have earned enough points, they can convert them into Perth Gift Cards and spend them back with participating businesses. Consumers will also receive perks for being part of the programme. These could include discounted Boating on the Tay tickets, VIP access to events and even random acts of kindness.

It’s that simple!

Receive one point for every £1 spent

Loyalty automatically tracked through the registered payment card when they make a purchase at your business

Linked to existing debit & credit cards

Convert points into Perth Gift Cards which can only be redeemed in participating businesses

Free and easy, no physical loyalty card required

Benefits for your Business

  • Simple, straightforward set-up just a one-time registration
  • No training required, no new hardware, no new processes
  • Be part of the city loyalty programme that rewards consumers for shopping at Perth’s independent businesses
  • Your business is automatically promoted via the MiRewards website and social media
  • Automatically contribute data to help inform how the city is being used by consumers
  • Continue to be able to accept the Perth Gift Card but the good news is that once this programme launches, we will be removing the 5% charge for ALL gift card redemptions. Typically consumers spend 30-40% more than the value of the gift card when they redeem them

How the data will be used to help benefit your business

  • Increase understanding of how people use our city
  • Assist with place planning and overarching improvements to the city centre
  • Better understand the impact of planning marketing, events, parking and transport, and how this impacts spend in the city
  • Provide additional opportunities to communicate with consumers

How much will it cost to be part of the programme?

For the first three months there will be no joining fee (after this it will be £100). No fixed monthly cost to be part of the programme. You pay 1% of the value of qualifying transactions – this funds the gift cards that the consumers earn which are spent back with you

£150k

Turnover

70% Card Payments

10% Take-Up

= £105k

1% Reward

= £10.5k
= £8.75 / month

£400k

Turnover

70% Card Payments

10% Take-Up

= £280k

1% Reward

= £28k
= £23.33 / month

£750k

Turnover

70% Card Payments

10% Take-Up

= £525k

1% Reward

= £52.5k
= £43.75 / month

In Summary

  • No joining fee
  • No training required, no new hardware, no new processes
  • Pay only 1% of qualifying transactions – paid to consumers
  • Everything else is automated
  • Encourage consumers to spend more in Perth

Only businesses that are part of the loyalty programme will be able to continue to accept the Perth Gift Card.

Register Now